Business operating system · Nov 2026–Dec 2027
Executive overview
Mobile + desktop

Build deliberately. Grow profitably.

One command centre. Two independent businesses.
Combined sales ambition
KSh 1.4M
KSh 700K per business / month
Monthly ad budget
15–25K
Separate business allocations
Bristles podcast
30 episodes
Fortnightly Sundays
Planning horizon
14 months
Nov 2026 – Dec 2027

Business scorecard

● Bristles Art & CraftTarget KSh700K
● Epoxy Resin & CraftTarget KSh700K

Enter actual sales in Performance. No sample figures are presented as real results.

Priority queue

Budget guardrails

Combined KSh15,000–25,000 monthly. Separate Bristles and Epoxy budgets. Never shift funds automatically between businesses.

Next Art Conversation

The artist's journey

Identity, discipline, sacrifice and the realities of sustaining an art practice.

Daily execution

A practical queue for content, sales, marketing and management.
Open tasks
0
Completed
0
Bristles tasks
0
Epoxy tasks
0

Execution queue

Content command calendar

Social Mon–Sat · SEO Mon–Fri · Podcast every 14 days on Sunday.

Weekly publishing rhythm

DayBristlesEpoxySEO direction
MondayProduct educationSystem / product educationBuyer guide
TuesdayArtist techniqueHow-to / applicationTechnical explainer
WednesdayArtist story / reelProject case studyComparison
ThursdayMaterial comparisonContractor educationProblem-solving guide
FridayBundle / offerLead-generation offerCommercial page
SaturdayCommunity / galleryMaker showcase—
SundayPodcast fortnightlyOptional repost—

Monthly campaign direction

Daily prompt generator

Choose a month and generate daily prompts for both brands.

Meta & Google Ads studio

Separate business budgets, campaign planning and weekly optimisation.
Approved planning envelope: KSh15,000–25,000 combined monthly. Separate budgets. Spend is not automatically divided or moved between businesses.

Bristles allocation

Epoxy allocation

Campaign portfolio

CampaignBusinessChannelObjectiveBudgetStatus

Meta playbook

Bristles: product demonstrations, artist stories, kit unboxings, school supplies and retargeting. Separate prospecting from retargeting.

Epoxy: resin demonstrations, floor preparation, before/after case studies and contractor lead forms. Separate craft-resin audiences from flooring decision-makers.

Google Search playbook

Bristles: art supplies Nairobi, artist supplies Kenya, acrylic paints, oil paints, canvas, watercolour paper, school art supplies.

Epoxy: epoxy resin Kenya, epoxy flooring Nairobi, self-levelling epoxy, floor coating, metallic flooring, deep-pour resin.

Use distinct landing pages, conversion tracking, negative keywords and weekly search-term reviews. Shopping requires a compliant product feed; Performance Max needs sound conversion tracking and creative assets.

Weekly optimisation checklist

Bristles Art Conversations

Long-form conversations about the people, practice, materials and business of art.
Every 14 days · Sunday
EDITORIAL PROMISE

Beyond the artwork.
Into the artist.

Deep personal stories, creative philosophy, material intelligence, failure, money, culture and legacy. Inspired by long-form interview journalism, with a distinct Kenyan and African perspective.

Episodes
30
Cadence
14 days
Recording
60–90 min
Repurposed assets
8+

Episode library & detailed question guides

Production workflow

Each episode produces

  • Full YouTube episode
  • Audio podcast version
  • 3–5 short vertical clips
  • Artist profile article
  • Instagram carousel
  • Quote graphic and stories
  • Newsletter / WhatsApp feature
  • Relevant material demonstration

SEO & blog studio

Search-led content built around real customer questions and expertise.

Bristles topic clusters

Art supplies in Kenya Commercial
Painting techniques & materials Education
Canvas and paper buying guides Product
School art supplies B2B
Artist profiles Authority

Epoxy topic clusters

Epoxy flooring Kenya Commercial
Resin mixing and safety Education
Craft resin and mould guides Product
Flooring system comparisons Technical
Project case studies Authority

Article briefs

Quality gate: verify search intent, add first-hand expertise and original photographs, link to relevant products, answer the question fully and avoid thin AI-generated filler. Meta descriptions help search snippets and clicks; they are not a direct ranking shortcut.

Schools & institutional sales

Repeat procurement relationships with art departments and school decision-makers.

Institution pipeline

International schools do not share one universal term calendar. Record each school's verified term dates, curriculum, procurement window and approved-supplier process.

CRM & partnerships

Artists, guests, schools, contractors, makers and repeat customers.

Relationship pipeline

Products & bundles

Turn inventory into clear customer solutions and higher-value orders.

Bristles bundle concepts

Epoxy solutions

Bundle concepts are not confirmed stock or fixed prices. Validate stock, cost, margin and replenishment before publishing.

Performance & decision centre

Track contribution and profitable growth, not vanity metrics.

Monthly sales actuals

Monthly ad results

Performance records

ROAS = attributed revenue ÷ ad spend. ROAS is not profit. Compare gross profit after product costs, fulfilment, discounts and advertising before scaling.

Settings, sync & backup

Local-first data. Optional Supabase backend configuration.

Business details

Bristles Art & Craft Supplies

Salama House, Mama Ngina–Wabera Street Junction, 3rd Floor Room 308, Nairobi
+254746938555 · sales@bristlesartsandcrafts.co.ke

Epoxy Resin & Craft Supplies

Ruby Mall, Charles Rubia Street, Basement Shop B18, Nairobi
+254705314000 · sales@epoxyresinandcraftsupplies.co.ke

Backup & restore

Records are stored in this browser on this device. Export backups regularly. Import a backup to restore data.

Supabase cloud configuration

Cloud sync is not active by default. Create a Supabase project, run the included SQL schema, configure authentication and authenticated CRUD before using multi-device sync. Never expose a service-role key in this browser app.

Install

Host on HTTPS first. Windows Chrome: address-bar install icon or menu → Cast, save and share → Install page as app. Android Chrome: open the HTTPS URL → menu → Install app / Add to Home screen.